I have decided to do a massive re-branding process: re-titling and re-covering my first book.
Here’s why, just in case you are wondering.
First up, here is the awesome new cover and title change: The Pleistocene Plague compared to the older version Mammoth.
I’ll admit at first, I didn’t do any kind of market research into the niche or my audience, or what the covers might look like, or what my target market would expect. I just ‘had a feeling’ about the type of books I wanted to buy and read. I wanted to target the Michael Crichton market and others like James Rollins and Daniel Suarez who write mainstream conspiracy thrillers/action-adventure.
As for the title change – essentially, I’ve been considering a change since the book came out. So I bit the bullet, made the changes and despite the pain, I’m really happy with the result.
Won’t changing the covers and titles confuse readers?
Readers can’t download the same ebook twice, so as long as I keep the same numbers on the Amazon store, there won’t be a problem. I have also added ‘Previously published as…’ in all the important places.
For new authors, like myself, it can pay to have different book covers as you are competing for eyes against other self-published writers and the large publication houses. Of course this doesn’t mean you have to break the bank by spending a lot on custom made covers. If you aren’t creative (in that way) or just don’t feel your design skills are up to snuff you can always purchase premade book covers. A lot of book cover designers offer a slue of premade eBook covers for around $50.
It’s easy to experiment with book covers and you never know, a change in the main colour or font style can sometimes be the difference between attracting immediate attention or being passed over.